natelite wrote:one thing that has been bothering me is the fact you can't get any reward points for OOS sets you order from lego stores.
what i also don't get is that if they sell the sets themselves, wouldn't they get to keep the margin to themselves? why pay the middle man when you can hawk it all to yourself? online retailing is the next big thing and yet they continue to pay someone else to do it.
I think I read a post somewhere that it explained it this way. If Lego started to cut-out the middle man too much, by offering too good of deals in direct purchases, the middle man would get really mad and not sell Lego anymore. And Lego is very reliant on the middle man (retail store) sales.
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