It's more that these lines are marketed in such a way that shuts girls out more than it needs to, by having very few of the characters be female, and most of those few be presented as damsels in distress rather than active participants in the scenario. What could easily be a gender-neutral toy comes across as gender-specific.
Tower of Iron Will wrote:It's easy to think up ideas, the hard part is getting LEGO to listen.
ottoatm wrote:My guess would be something like this: boys don't like girl-linked lines that much to buy them, but girls like "boy" lines like Knights and Pirates and Cowboys - maximize your profits by having less lines that all people will buy, not more lines that only some (probably a smaller demographic, but maybe not) will buy.
Do girls think so differently from boys that they must have plastic brick building sets made of predominantly pink pieces? A little variety in color and the inclusion of pink pieces is good for creativity, but when does it go too far?
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