timber_wolf899 wrote:I think the point though when you get down to it is that lego is a building toy. It is primarilly about construction as opposed to scanerios. For whatever reason girls just do not seem to be as into this, hence lego will likely always be largely a boys toy. IMHO
I think your analysis here has a fatal flaw. Sets that are more about construction, such as the Medieval Market Street, or the Cafe Corner series, are usually lauded as gender neutral. The 'problem' in this regard is more the attitude we hear from LEGO:
Play Themes are sets involving characters and stories, where the minifigre always plays a key role. ... Usually the stories are conflict-based (good vs. bad) and revolve around treasures or missions. The stories that accompany Play Theme sets help spark the imagination of our target group: boys aged 7-9.
The issue there is all about the "scenarios," not the "construction."
timber_wolf899 wrote:Guys lets remember lego is a business not a political statment.
If more girls purchased lego it would be more girl oriented.
As for me, i want to keep PC out of my kingdom...
I think the tenor of the posts in this thread is not that we think LEGO should do certain things to fulfill a political notion of gender equity, but rather that LEGO is missing the boat by not reaching half of their potential market share. As in the above quote, at least some sections of LEGO are not even trying to attract girls to the hobby. If they did so it would be good for girls (at least to the extent that we all believe LEGO is a great toy), good for LEGO (double their potential customers) and good for the AFOL community (I think most of us would love some of the set ideas discussed in this thread).