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New AFOL Survey

Open message to The LEGO Company. We make no guarantee that anyone from LEGO will actually read them, let alone respond!

New AFOL Survey

Postby SavaTheAggie » Mon Apr 27, 2009 6:32 pm

The LEGO Group Wants to Hear From You!

As Adult or Teenage Fans of LEGO, you bring an important perspective to the LEGO Group. We respect your creativity and passion for the LEGO brand.

In December 2008, we did an online survey to learn more about the global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities and for your information, we have listed the key findings below. Now we ask you to take this survey again. It include some of the same questions, but also a set of new questions for you. These surveys will be conducted on a quarterly basis this year.

Please take a few moments to complete this short online survey to let us know your opinion on how we are doing.

You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions. Rest assured that this survey is for AFOL’s and TFOLs only.


Here are some of the key findings from the December 2008 survey:

• The survey was completed by 6.500 (!) AFOLs and TFOLs. 19% of respondents were TFOLs, 81% was AFOLs. 94% were male, 4% female and 2% did not want to share gender.
• When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers was, “better pricing”, “re-release classic sets”, “less custom made pieces” and “no more stickers, print on bricks”. This feedback has been communicated to relevant business units within the LEGO Group.
• 47% of AFOLs/TFOLs are NOT members of a LEGO User group. Among those who are members of LEGO User Groups, they are in average members of 2,4 LUGs.
• In average AFOLs and TFOLs are spending in the area of USD 1.000/EUR 700 on LEGO product annually. 20% of this is spent on second hand purchases.
• Favorite websites include Peeron, LEGO.com, The Brothers Brick, shop.LEGO.com, Eurobricks, Brickshelf, Bricklink and Flickr.

Thank you,
The LEGO Community Team

http://www.legokidsinnercircle.com/lego ... jsp/efocus


--Tony
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Re: New AFOL Survey

Postby Azaghal » Mon Apr 27, 2009 7:24 pm

The average amount spent is US$1000? :shock: Dang, somebody out there must be spending a fortune to offset me. :wink:
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Re: New AFOL Survey

Postby CastleLord » Mon Apr 27, 2009 8:00 pm

Azaghal wrote:The average amount spent is US$1000? :shock: Dang, somebody out there must be spending a fortune to offset me. :wink:

I just took it and last year I spent 900$ on Lego and I am 14!

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Last edited by CastleLord on Sun May 03, 2009 11:04 am, edited 1 time in total.
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Re: New AFOL Survey

Postby RichardAM » Mon Apr 27, 2009 8:20 pm

A lot of the possible suggestions I would've made were already there e.g "reissue of sets/more minifig sets".

I left a suggestion noting colour and that I wished they would expand the parts family of one colour first before creating new colours though.
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Re: New AFOL Survey

Postby Bluesecrets » Mon Apr 27, 2009 9:42 pm

I would like to see existing parts in existing colors. For example, I really would like tan Slope 30 1 x 1 x 2/3 (aka cheese wedges)

This was my suggestion. Not surprised are you? Hey, its a really good suggestion. (That is beside the point that I want the tan cheese wedges!) :wink:
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Re: New AFOL Survey

Postby Heir of Black Falcon » Tue Apr 28, 2009 5:47 am

That is a good suggestion Bluesecrets! I think TLC needs to focus on expanding existing colours before making new ones up.

Really other than that my key feelings were already up.

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Re: New AFOL Survey

Postby Baites » Tue Apr 28, 2009 3:48 pm

I agreed with the suggestions already up. I'm going to have to keep better track of my spending and number of sets purchased in a rolling 12 month period so I can supply better data to all the surveys from Lego that keep coming. Especially if the surveys are going to be coming out quarterly.
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Re: New AFOL Survey

Postby Garbageman13 » Sun May 03, 2009 3:01 am

CastleLord wrote:
Azaghal wrote:The average amount spent is US$1000? :shock: Dang, somebody out there must be spending a fortune to offset me. :wink:

I just took it and last year I spent 900$ on Lego and I am 13!

CastleLord.


Dude, I'm doubting that just from your allowance. :raiseone:

Just joking. I can't seem to access the page. Is everyone else having this bug?
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Re: New AFOL Survey

Postby outcast » Sun May 03, 2009 3:22 am

Garbageman13 wrote:Dude, I'm doubting that just from your allowance. :raiseone:
Heh, Just joking. I can't seem to access the page. Is everyone else having this bug?

God bless.

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I had the same problem. Instead of using the link at the bottom of the text, use the one about halfway down.
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Re: New AFOL Survey

Postby CastleLord » Sun May 03, 2009 11:04 am

Garbageman13 wrote:
CastleLord wrote:
Azaghal wrote:The average amount spent is US$1000? :shock: Dang, somebody out there must be spending a fortune to offset me. :wink:

I just took it and last year I spent 900$ on Lego and I am 14!

CastleLord.


Dude, I'm doubting that just from your allowance. :raiseone:

God bless.

-Garbageman13

I also calculated in my birthday and christmas. So yes i got/bought Lego for 900$ last year.

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Re: New AFOL Survey

Postby Count Blacktron » Mon May 04, 2009 8:28 pm

Azaghal wrote:The average amount spent is US$1000? :shock: Dang, somebody out there must be spending a fortune to offset me. :wink:

Is it possible to spend LESS than that?!? :twisted:
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Re: New AFOL Survey

Postby Count Blacktron » Mon May 04, 2009 8:30 pm

Bluesecrets wrote:I would like to see existing parts in existing colors. For example, I really would like tan Slope 30 1 x 1 x 2/3 (aka cheese wedges)

This was my suggestion. Not surprised are you? Hey, its a really good suggestion. (That is beside the point that I want the tan cheese wedges!) :wink:

All parts in tan, please. 'Cept the Zwords. :D
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Re: New AFOL Survey

Postby Memsochet » Wed May 06, 2009 3:45 pm

I easily spent over $1000 last year, mainly because I bought huge lots off of ebay. And this year I'm on track to spend at least that much(thank you BrickLink).
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Re: New AFOL Survey

Postby Blue Moon Knight » Wed May 06, 2009 4:59 pm

I don't really remember what suggestion I added, but I'm pretty sure it was "more sets geared toward AFOLs and TFOLs."
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