With the new technologies like Kinect(R), Wiimote(R), Touch technology and others, What do you mind about producing games where players can build their own world with their hands (or fingers) and play with it?. This idea is like using a Lego creator and then building cities, castles, spaceships and so, for play minigames, make an entire game or only for build a collection for show to others friends online.
For example, all those games in Lego.com are very good, but I think they would be more funny if they were playable with our hands, and much better if we build those minifigs before we play with them virtually. Minigames and full games for Ipod(R) or Ipad(R) would be great, also.
The technology is available now, one time you decided to produce ABS bricks instead wooden toys and, why not?, now is time to give a chance to virtual building. Although, virtual gaming never will replace our beloved LEGO(R) ABS bricks.
Personally, I like the idea to manage, connect and build something using my own hands.
Notice:The trademarks and names used in this post belong to their owners and those doesn't have any relation with the LEGO trademark. Their mention here is merely for referencing the opportunities with which the trademark LEGO could increase the gaming experience, such as virtual building modeling using current technology.