Bruce N H wrote:This is such a cool idea, but I wonder about some of the details.
Tim Courtland who works on LEGO CUUSOO explained a little bit at LEGO World in Zwolle, the Netherlands, about what they're looking for with the CUUSOO project. They're still trying to find out the details of which way to go from here, which is why the project is still in Beta, and they hope to use this Beta time to streamline how it will eventually work.
What LEGO is mostly looking for in CUUSOO, is getting ideas for sets that would attract customers who normally don't buy LEGO, for example the Shinkai sub is sold in Japan in shops for diving equipment, and it's selling very well to people who are interested in diving and submarines, but wouldn't normally buy LEGO. This is a little step for them to get into LEGO too, and as I understand it, that's the direction they want to take CUUSOO in, so they're really looking for sets that would sell well to a non-LEGO-fan audience and get them into LEGO too.
One possible scenario is, suppose I was an aquarium enthusiast and I make a LEGO aquarium with a coral reef and cool brickbuilt fish, and I submit it to LEGO CUUSOO, I then go onto my aquarium forum of aquarium enthusiasts and tell them all to vote on it because they, as non-LEGO-fans would like to have this as a novelty item on their bookshelf too.
Eventually my aquarium enthusiast friend buys the set if it comes out, and intrigued by "what you can do with LEGO these days" will buy more LEGO. Much like Star Wars has done in the past.