wobnam wrote:The problem is the millions of dollars the company has invested in this. It has to be one of the biggest risks they've taken in a very long time, and personally - though I hope I'm wrong - I think Friends is going to flop. Heavily.
Tedward wrote:when we got the latest catalog last week she made her usually "wish list" and it included three sets from the new Forest Police and City series and almost every single Friends set available
Kosh wrote:despite having the new 'Friends 'fig' they took the time and spent the money to 'Do it Right'. Other than the 'Friends 'fig' the rest of it works at Minifigure scale well enough and it adds some nice interesting colors in pieces that seem to have AFOL's ready to buy copies of the sets.
Tedward wrote:They have designed sets that do NOT use crazy amounts of juniorized parts and added accessories that can be used by minifigs not just the mini-dolls.
wobnam wrote:why are compatability and new colors good things when we are talking about appealing to girls who have little or no interest in lego in the first place?
Tedward wrote:My little girl is actually a good example of why the line should be a success. She may already be a fan and not interested in the mini-dolls but she is interested in the sets. Thus they have made the line appealing to girls her age whether they like the mini-dolls or not.
We want to correct any misinterpretation that LEGO Friends is our only offering for girls. This is by no means the case. We know that many girls love to build and play with the wide variety of LEGO products already available. LEGO Friends joins this global collection of products as yet another theme option from which parents may choose the best building experience for their child’s skill and interest.
Users browsing this forum: LettuceBrick and 2 guests