For those of you who may not have seen this, it looks like Lucasfilm and Lego have renewed their partnership for another ten years (see here).
The linked article claims "total sales in excess of 200 million across a three-hundred-strong set of kits." I'm curious if that's 200 million sets, or 200 million dollars of sales; I'm also curious about the time frame described. Is that last year? The entire Star Wars Lego ever produced?
In any case, it looks like it has been very profitable for all concerned, and I'm curious to see where the next ten years will take us.