I heard an interview yesterday with Dan Lin, one of the producers of the LEGO Movie, and his son Miles. Miles loves fishing and fish, and he also got interested in aquaponics, a sustainable way of raising fish for food. He (with his dad's help) started a charity called I Dream of Fish to raise money to build aquaponics facilities in the developing world, to promote local industry and provide food. Anyway, they held an early screening of the LEGO movie a couple of weeks ago and sold tickets for donations. They raised over $30,000, which exceeded their goal to build the first facility in a poor part of India, and are on their way to fund a second facility.
In addition to talking, mostly with Miles, who was very mature for his age, about the charity, the interviewer also asked Dan Lim a bit about the movie. One thing he said was that part of his motivation was to make a movie he could enjoy with his kids. He also said his favorite thing about the screenings has been talking with kids afterwards, who said they wanted to rush home and start building with LEGO.