Note: this is my opinion
Kingdom line is ok, from the pictures, but from experience I know that sets can surprise you in much better way then set pictures
And Lego company rarely built something that I do not like.
On the other hand, I was hoping of more "fantasy" based products (elves, angels etc). Being AFOL, I never play with sets, only build MOCs.
And 2009.-2010. Other Lego lines have A LOT of potential fantasy material (starwars, Harry Potter, Space police, Atlantis (oh, I can not what for that new armor
. I also buy custom made armor and weapons.
And my basic building brick is 2x1
So, bricks in a set, for me, are not as important as accessories, and new unicorn armor and "great helm" are something I am looking forward to.
But, a little twist-off like wings, horns (like Mola Ram) and fantasy creatures are something I do long for...