I make up my own faction/kingdom names anyways for the most part. It only is tricky when talking to someone unfamiliar with my own terms.
I go with generic as possible when talking to people on forums etc. Black Falcons, Dragon Knights and the like. I think Wolfpack and Dragon Masters are the only ones that I use their lego names both to descibe them and in my Legoverse.
Lions Knights might be different from the new faction by using Lion Kingdom... I like that actually.
There ain't nothin' girlie about a tunic...