karl wrote:I know the fantasy line is not very popular with many of you here,
AFAIK, the fan community generally speaking disliked Fright Knights and Knight's Kingdom 2. Other lineups have gotten mixed reviews (Ninja), some are generally "ok" (Dragon Masters, Knight's Kingdom 1, etc), and others are pretty universally liked (Black Falcons, Crusaders, Forestmen). I'd rate the fan reaction to the Fantasy lineup somewhere between "ok" and universally liked. There are a few people who didn't care for it that much because it wasn't overly realistic, but a lot of people really loved it.
karl wrote:but i love it ! my question is how were the sales for lego ? did it do well ?
It sounded like the initial year or two did pretty well for LEGO-- not a runaway hit or anything, but better than expected. I don't really have much information on it, but it was mentioned as doing well in the annual reports, where themes aren't generally referenced individually unless they're doing very well or very poorly.
If I had to guess, I would suspect that the 2009 lineup didn't do as well as the 2007 lineup, which probably did the best (though again, I don't really know). Typically, parents like to buy "good guys" for their kids rather than "bad guys", and the 2009 lineup featured the large Troll fortress. Also, no new factions were introduced in 2009 to entice kids with something new. If there were (as occasionally speculated) a new "Elf" faction or something, perhaps it would have done better.
The response from LEGO was, IIRC, that the "Castle" lineup was planned to run for 3 years, whereupon it would be replaced with something new-- as it turned out, the replacement was the new "Kingdoms" line. Their response was that the discontinuation of the Castle line did not mean that it was selling poorly, or below expectation-- just that it had run its course. However, I take it to mean that it wasn't a blowout success, either. After all, if the Castle sets sold out immediately and demand was still through the roof at retailers, there's no way they would have stopped it after 3 years.
Anyway, the fact that Castle is being IMMEDIATELY replaced by Kingdoms says to me that the whole medieval theme as a whole does pretty well. Things like Alpha Team/Agents and Pirates seem to have a several year hiatus between lineups, even though they'll return eventually. The medieval themes seem to be going without a break-- from Knight's Kingdom to Castle to Kingdoms. There was a break from 2001 to 2003, but other than that, pretty seamlessly since 1984. I think that's a good indicator that the line is currently doing pretty well.