Bad News.

Jipay · Post by **Jipay** » Fri Feb 25, 2005 7:24 pm

Hey sam i'm a serf and you are a gong farmer muahah !

Well you are right. i hope it will be like that so we can screw the americans continent with over priced sets

:arrow: Oki Oki, I leave

Lord_Of_The_LEGO · Post by **Lord_Of_The_LEGO** » Fri Feb 25, 2005 7:37 pm

Jipay wrote: i hope it will be like that so we can screw the americans continent with over priced sets :arrow: Oki Oki, I leave

That's not even funny.

Jipay · Post by **Jipay** » Fri Feb 25, 2005 7:46 pm

Lolol, sorry, but I have been screwed at ebay so many times by american guys ^^ Anyway I don't think we will screw you guys

And think that the grey viking market will equilibrate by itself with supply and demand

Don't worry

Luís · Post by **Luís** » Fri Feb 25, 2005 7:52 pm

Well, prices in Europe are not such a cake.
Wen you complain about paying 30 dollars in the U.S. for KKII jousting set, we pay 40 eur in Portugal(40 eur= more than 50 dollars).
What do you think about that?

Dragonlord Esq. · Post by **Dragonlord Esq.** » Fri Feb 25, 2005 7:52 pm

Wow. This was starting to be a great day until I read the last page or so. I really need to stop reading this at work.

I'm sorry, but I'm in denial. I know Jan has spoke the truth in the past, but this time- I just can't believe it. I'm sure this is just the preliminary sales scheme. More than likely Vikings will be released in North America, albeit at a later date.

Lego_of_Troy · Post by **Lego_of_Troy** » Fri Feb 25, 2005 7:59 pm

Well, I've got FANTASTIC news for us Americans. You knwo what they say...it's darkest just before the dawn.

I emailed Jake earlier today after being dismayed and frustrated to hear that Vikings would be euro-exclusive. here was his response (thanks, jake!)...

Hi there, sorry to hear about your frustration.

I'm not sure where your info is coming from, but it's 90% sure that we'll be
bringing Vikings to S@H worldwide - like we do with nearly all of our product
lines. So fear, not, you'll be able to get your hands on Vikings!

(Look for a LUGNET post from me on this later today)

Jake

Hahah! Great news!

Dragonlord Esq. · Post by **Dragonlord Esq.** » Fri Feb 25, 2005 8:12 pm

Ha ha! Told you so!

Jipay · Post by **Jipay** » Fri Feb 25, 2005 9:02 pm

which is great

Hope we will be able to buy the dino aswell

porschecm2 · Post by **porschecm2** » Fri Feb 25, 2005 9:06 pm

I knew it!

Blasted rumors....

Cm2

The Tennis Ball Kid · Post by **The Tennis Ball Kid** » Fri Feb 25, 2005 9:08 pm

http://news.lugnet.com/lego/?n=3211

All,

Sorry for the delay in getting posting this info. I’ve been crazy busy lately (when you aren’t traveling, people are actually able to get ahold of you!), and still trying to catch up.

There has been some question about the releases of Dino Attack and Vikings.

Vikings will be launching mainly in Europe. It’s pretty likely that we’ll carry the Vikings line worldwide through Shop At Home. (It looks like a done deal, but I’m still awaiting final final confirmation) There is, of course, a chance that LEGO Stores and/or very limited retail could happen, but I don’t have any info on that at this point - as you’ve seen in the past, these things tend to shift around.

Dino Attack will be carried only in North America. It will not be sold in Europe through retail or Shop At Home.

First off, to clarify (and save the need for me to don my fireproof suit), you WILL be able to acquire Vikings in North America this year - just not through retail.

Secondly, I’m sure you’re wondering why we’ve taken this course. Long story short, it’s the right strategy to try, business-wise.

Dino Attack is a line meant to appeal to North Americans consumers (i.e. NA kids). Vikings is a line meant to appeal more to European consumers (i.e. EU kids). We tend to try to release all product lines globally. Sometimes this works fine, sometimes not so much. The idea here is to create lines that appeal in a large way to each major region.

In addition, there is a metric ton of business decisions that went into making this call. I can’t/won’t get into all of them here, but you have to believe that this wasn’t a decision taken lightly or without thought. As the company works to regain its profitable status, we are listening more and more to both customers(i.e. Target, TRU, etc.) and consumers (i.e. kids and AFOLs) about what they’re interested in seeing on shelves.

Perhaps this divided strategy is a terrific idea, perhaps not. But it’s a direction we simply must take in order to see what happens. Again, I won’t argue the business thinking here, there’s simply too many issues that factor into the discussion - many of which I can’t share.

I know that some of you might be dissapointed that one line or the other is not on shelves in your local stores, but hopefully you can understand the importance of getting our feet back under us. We look forward to your help and support in this crucial year.

Jake
---
Jake McKee
Community Liaison
LEGO Community Team

ttbk

Jojo · Post by **Jojo** » Fri Feb 25, 2005 9:15 pm

Hello!

I'm pretty sure the Vikings will be available in the US through one or the other way. Maybe even Toys'R'Us will make a deal with LEGO about the Viking sets, they have done such deals before, also in Europe. Maybe they will have the Dino Attack sets for Europe, too (not that I would care, sorry Bryan :-) ).

And if not.... Well, you do not really question a decision based on good thinking of a multi-million-dollar-company, do you? (That's what they tell us new-grey-haters.)

Bye
Jojo

sam89 · Post by **sam89** » Fri Feb 25, 2005 9:27 pm

So Americans WILL get the Viking sets, but Europeans WON'T get the DINO sets? That seems odd.

Lord_Of_The_LEGO · Post by **Lord_Of_The_LEGO** » Fri Feb 25, 2005 10:22 pm

Man...this has been a day of ups and downs for me...

I am thrilled TLC is bringing Vikings to North America, pity about the retail though...but at least they're going to be available!

sam89 wrote:So Americans WILL get the Viking sets, but Europeans WON'T get the DINO sets? That seems odd.

Trust me, you aren't missing out on much.

Sir_Marcellus · Post by **Sir_Marcellus** » Sat Feb 26, 2005 1:57 am

Dino sets for us violent Americans ... any shred of non-violence that LEGO had left is blown to pieces. Bazookas, machine guns, the lot. Pity.

Well, at least we'll get the Vikings via internet.