a thing about lego sales...

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Tanotrooper
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a thing about lego sales...

Post by Tanotrooper »

Who buys the most? Kids or AFOLs? kids can sometimes afford a big set, but AFOLs buy these in larger numbers.

so, who buys most?

TT
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Maedhros
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Post by Maedhros »

I think I read somewhere that AFOLs were like 2% of LEGO's market... there are a LOT of kids who play with LEGO ;)
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architect
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Post by architect »

This topic is more appropriate in the Buy/Sell/Trade Forum so I am moving it there. Thanks.

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Rusty Brick
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Post by Rusty Brick »

I'm curious how much is spent on special orders from sites like BrickLink. It seems that TLC is trying to get in on that market with their expanding PaB. Regardless, I think Lego recognizes AFOLs as an important and growing market segment.
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