Childish was the word I used, but I was meaning that they were "dumbying" up the Lego brand. What I meant was that alot of the lines are going mainstream. They're no longer building toys - not your typical "toys" for the youngins (which is what I was referring to with "childish"). Lego, to me, was always an upper tier toy that wasn;'t dumbied up.
The new road plates for town, Jack Stone, crappy buildings (half built), stupid facial expressions, action kind of figures (instead of actual building toys), and now "brighter" colors to lure in the kiddies....this is all kind of out of the norm for Lego which was a basic building toy.
I understand the argument of having to compete in today's toy market. However, going into your basic recipe for success like changing the colors of your basic bricks is rather extreme. Adding a stand along line like Bionicle is just fine. Lego has to play the fine line of leaving the basics alone AND developing new and innovative themes/sets for the next generation.
And no, you can't have my cups of bricks.
They'll still be put to use in some kind of rock hideout or something.