--TonyThe LEGO Group Wants to Hear From You!
As Adult or Teenage Fans of LEGO, you bring an important perspective to the LEGO Group. We respect your creativity and passion for the LEGO brand.
In December 2008, we did an online survey to learn more about the global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities and for your information, we have listed the key findings below. Now we ask you to take this survey again. It include some of the same questions, but also a set of new questions for you. These surveys will be conducted on a quarterly basis this year.
Please take a few moments to complete this short online survey to let us know your opinion on how we are doing.
You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions. Rest assured that this survey is for AFOL’s and TFOLs only.
Here are some of the key findings from the December 2008 survey:
• The survey was completed by 6.500 (!) AFOLs and TFOLs. 19% of respondents were TFOLs, 81% was AFOLs. 94% were male, 4% female and 2% did not want to share gender.
• When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers was, “better pricing”, “re-release classic sets”, “less custom made pieces” and “no more stickers, print on bricks”. This feedback has been communicated to relevant business units within the LEGO Group.
• 47% of AFOLs/TFOLs are NOT members of a LEGO User group. Among those who are members of LEGO User Groups, they are in average members of 2,4 LUGs.
• In average AFOLs and TFOLs are spending in the area of USD 1.000/EUR 700 on LEGO product annually. 20% of this is spent on second hand purchases.
• Favorite websites include Peeron, LEGO.com, The Brothers Brick, shop.LEGO.com, Eurobricks, Brickshelf, Bricklink and Flickr.
Thank you,
The LEGO Community Team
http://www.legokidsinnercircle.com/lego ... jsp/efocus
New AFOL Survey
- SavaTheAggie
- Lord Sava of Aggie
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New AFOL Survey
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Give a man a fire and he'll be warm for a day.
Set a man on fire and he'll be warm for the rest of his life.
Give a man a fire and he'll be warm for a day.
Set a man on fire and he'll be warm for the rest of his life.
Re: New AFOL Survey
The average amount spent is US$1000? Dang, somebody out there must be spending a fortune to offset me.
- CastleLord
- Reeve
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Re: New AFOL Survey
I just took it and last year I spent 900$ on Lego and I am 14!Azaghal wrote:The average amount spent is US$1000? Dang, somebody out there must be spending a fortune to offset me.
CastleLord.
Last edited by CastleLord on Sun May 03, 2009 11:04 am, edited 1 time in total.
CastleLord. The Lord of the castle.
TFOL and computer nerd. I do as I please and live life to the fullest!
Please visit:
and [url=http://www.flickr.com/photos/castlelord/]My Flickr[/url]
TFOL and computer nerd. I do as I please and live life to the fullest!
Please visit:
and [url=http://www.flickr.com/photos/castlelord/]My Flickr[/url]
Re: New AFOL Survey
A lot of the possible suggestions I would've made were already there e.g "reissue of sets/more minifig sets".
I left a suggestion noting colour and that I wished they would expand the parts family of one colour first before creating new colours though.
I left a suggestion noting colour and that I wished they would expand the parts family of one colour first before creating new colours though.
artificial snow
-[url=http://www.richard-am.net/]richard-am.net[/url] [url=http://www.richard-am.net/tagged/lego]/lego[/url]-
[img]http://www.brickshelf.com/gallery/lord-of-o ... tizen4.jpg[/img] [img]http://farm4.staticflickr.com/3834/95487351 ... 3d8e_t.jpg[/img]
-[url=http://www.richard-am.net/]richard-am.net[/url] [url=http://www.richard-am.net/tagged/lego]/lego[/url]-
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- Bluesecrets
- High Priestess of the Vermillion Order
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Re: New AFOL Survey
I would like to see existing parts in existing colors. For example, I really would like tan Slope 30 1 x 1 x 2/3 (aka cheese wedges)
This was my suggestion. Not surprised are you? Hey, its a really good suggestion. (That is beside the point that I want the tan cheese wedges!)
This was my suggestion. Not surprised are you? Hey, its a really good suggestion. (That is beside the point that I want the tan cheese wedges!)
- Heir of Black Falcon
- Justiciar
- Posts: 1966
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Re: New AFOL Survey
That is a good suggestion Bluesecrets! I think TLC needs to focus on expanding existing colours before making new ones up.
Really other than that my key feelings were already up.
Heir
Really other than that my key feelings were already up.
Heir
There ain't nothin' girlie about a tunic...
Re: New AFOL Survey
I agreed with the suggestions already up. I'm going to have to keep better track of my spending and number of sets purchased in a rolling 12 month period so I can supply better data to all the surveys from Lego that keep coming. Especially if the surveys are going to be coming out quarterly.
- Garbageman13
- Reeve
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Re: New AFOL Survey
Dude, I'm doubting that just from your allowance.CastleLord wrote:I just took it and last year I spent 900$ on Lego and I am 13!Azaghal wrote:The average amount spent is US$1000? Dang, somebody out there must be spending a fortune to offset me.
CastleLord.
Just joking. I can't seem to access the page. Is everyone else having this bug?
[url=http://www.flickr.com/photos/28530273@N07/]~Ye Olde Flickr~[/url]
Re: New AFOL Survey
I had the same problem. Instead of using the link at the bottom of the text, use the one about halfway down.Garbageman13 wrote:Dude, I'm doubting that just from your allowance.
Heh, Just joking. I can't seem to access the page. Is everyone else having this bug?
God bless.
-Garbageman13
For Empire is no more, and now the Lion & Wolf shall cease.
- CastleLord
- Reeve
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Re: New AFOL Survey
I also calculated in my birthday and christmas. So yes i got/bought Lego for 900$ last year.Garbageman13 wrote:Dude, I'm doubting that just from your allowance.CastleLord wrote:I just took it and last year I spent 900$ on Lego and I am 14!Azaghal wrote:The average amount spent is US$1000? Dang, somebody out there must be spending a fortune to offset me.
CastleLord.
God bless.
-Garbageman13
CastleLord.
CastleLord. The Lord of the castle.
TFOL and computer nerd. I do as I please and live life to the fullest!
Please visit:
and [url=http://www.flickr.com/photos/castlelord/]My Flickr[/url]
TFOL and computer nerd. I do as I please and live life to the fullest!
Please visit:
and [url=http://www.flickr.com/photos/castlelord/]My Flickr[/url]
- Count Blacktron
- Sheriff
- Posts: 1412
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Re: New AFOL Survey
Is it possible to spend LESS than that?!?Azaghal wrote:The average amount spent is US$1000? Dang, somebody out there must be spending a fortune to offset me.
There is no life I know to compare with pure imagination. Living there, you'll be free if you truly wish to be. -Willy Wonka, 1971-
- Count Blacktron
- Sheriff
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Re: New AFOL Survey
All parts in tan, please. 'Cept the Zwords.Bluesecrets wrote:I would like to see existing parts in existing colors. For example, I really would like tan Slope 30 1 x 1 x 2/3 (aka cheese wedges)
This was my suggestion. Not surprised are you? Hey, its a really good suggestion. (That is beside the point that I want the tan cheese wedges!)
There is no life I know to compare with pure imagination. Living there, you'll be free if you truly wish to be. -Willy Wonka, 1971-
Re: New AFOL Survey
I easily spent over $1000 last year, mainly because I bought huge lots off of ebay. And this year I'm on track to spend at least that much(thank you BrickLink).
- Blue Moon Knight
- Archer
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Re: New AFOL Survey
I don't really remember what suggestion I added, but I'm pretty sure it was "more sets geared toward AFOLs and TFOLs."
To those who are about to Lego: toss me a few bricks.