I'm afraid I'm not at liberty to show or tell you guys much about it at this point, but to vaguely answer your questions:
This is not a project from LEGO but from the book publisher Dorling Kindersley, and it involves a number of AFOLs.
The point of this book is not to build alternative models with pieces currently available in sets, like in the old idea books, but more to show kids (and adults alike) what else you can do with LEGO other than building the sets they own. It focusses on things like building techniques and alternative ways to build something if you don't have the right parts, as well as tips and tricks when building your own creations.
That's really all I want to share with you guys now, if you want to know more, buy the book
It's really worth it!