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Lego sales jump 25%

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Lego sales jump 25%

Postby Bruce N H » Tue Aug 30, 2011 3:17 pm

Hey all,

According to this article LEGO has seen a worldwide jump in sales by 25% for the first six months of 2011 compared to the first six months of 2010. They credit it to Ninjago and the Collectible figs - basically things that encourage kids (and us) to keep making small purchases rather than get one big set. So I think that assures the longevity of the Collectible line, and probably look for other things of this sort.

BTW, I was in a toy store a couple of weeks ago and saw that Playmo has a similar line of single-fig packages where you don't know what you'll get until you open it. The one difference is that they were divided into 'boy' and 'girl' packages.

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Re: Lego sales jump 25%

Postby Remyth » Tue Aug 30, 2011 5:37 pm

That sounds very plausible. And it is great to see that LEGO is doing well, especially if it is with stuff that I would love to see continued.

Also, MEGABLOKS also produces something along the line of the collectible minifigs. I think they do HALO and Hello Kitty...
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Re: Lego sales jump 25%

Postby Formendacil » Tue Aug 30, 2011 8:49 pm

Excellent news--especially because I would much rather have minifigs and a minifig-scale theme (NinjaGo) be responsible for LEGO's financial health than Bionicles--not least because Bionicle as such no longer exists.
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Re: Lego sales jump 25%

Postby Forestboy » Tue Aug 30, 2011 11:09 pm

Remyth wrote:Also, MEGABLOKS also produces something along the line of the collectible minifigs.

Yep. I can confirm that. A couple weeks ago, in my Walmart, I saw some Marvel collectible figures type things in the (cursed) MEGABLOKS isle. :orc:

Anyway, good news! Glad to hear they're doing just fine. :wink:

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Re: Lego sales jump 25%

Postby Elbadar » Wed Aug 31, 2011 6:05 pm

Cudos lego, you're finally making excess money on things I like (not like bionical and SW clone wars).
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Re: Lego sales jump 25%

Postby Athos » Thu Sep 01, 2011 1:00 am

Blech. I think Ninjago is silly to the extreme. Though I'm glad the success is credited to in-house themes rather than licenses.

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Re: Lego sales jump 25%

Postby Hoboman » Thu Sep 01, 2011 6:21 pm

Sometimes I feel like that 25% was my son and I. :lol:

Serious, I am glad to hear both that Lego has done well adn that they understadn the value of the smaller items in getting my money on a more regular basis. I will by a $69 to $99 set once a year or so for Birthday or Christmas. But I will buy a few $3.99 to $9.99 sets a month as the opportunity comes up. They have a better chance to get my money with the smaller sets and collectable minifigs. :)
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