divonic wrote:or perhaps ford and chevy vs. a company who makes after market seat and steering wheel covers.
The "automobile manufacturer and after-market parts market" is the analogy I most often use in describing the situation.
Like AK_Brickster said, the same discussion recently came up
, and what I said there still applies:
"Speaking specifically about the motivation behind BrickArms and its products, Will definitely intends to compliment, not replace, LEGO products and the LEGO experience, and speaking to many builders over the years, this seems to be the primary reason they are willing to use BrickArms accessories in their MOCing.
Over the years, LEGO had made and continues to make very clear that, for a variety of reasons, they do not have any interest in certain themes, particularly accurate modern and World War-era elements. However, many builders are interested in those exploring those themes, and Will is happy to provide them with elements, namely custom accessories and minifigs, that these builders might find useful in their MOCs.
Will is extremely respectful of LEGO and their products and demonstrates this respect in the following ways:
- He does not produce any element that could be mistaken for a brick or in any other way replaces or encroaches on LEGO intellectual property (alternate minifig body parts, etc)
- He specifically avoids elements in themes that LEGO has historically explored or is likely to pursue with their products
- He has developed his own design aesthetic such that while BrickArms accessories capture the abstract and caricature tone of minifig accessories, they feature a style and level of detail that makes them clearly distinct from LEGO products. Will has no interest in copying or adapting LEGO design motifs in his work.
- All BrickArms products are clearly marketed as custom and not official LEGO products or associated with LEGO in any way.
Overall, the feedback Will has gotten from LEGO representatives over the years has been nothing an appreciation that he respects LEGO and its intellectual properties.
The best analogy I've heard used in reference to the relationship between LEGO and true custom elements is to compare it to car manufacturers and aftermarket car parts. Aftermarket parts are in no way necessary for your car to function nor can they replace the role a car serves. However, for those interested in exploring ways of modifying their vehicles to suit certain interests or needs, aftermarket car parts offer those individuals a wider range of options to explore."