I don't think that LEGO deserves to win. While I still love those ABS bricks, I'm quite ticked off at TLC for several bad choices over the past YEARS, and I don't think that KK2 is exactly award-winning.
By the same token, I can't bring myself to want to see anyone, especially Megabloks, to win. True, MBs probably deserves it more, but they ARE Lego's main competitor, at least on this continent.
Hmm... burned if you do, burned if you don't.