Merlin of Lego wrote:does anyone know anything about the LEGO Factory that was mentioned
According to what Jake have said during previous keynote presentations, it would be a internet site where you can CAD-design your own model, and then order that model from LEGO as a set. It will be packed and sent to your address, a instant custom MOC so to speak.
Because of logistic limitations, you'll have a selected assortment of bricks to pick from, and the assortment probably will be even more limited during the startup phase.
See this post, a fragment of the BrickFest 2004
Keynote presentation transcript made by Larry Pieniazek:
With friendly greetings, M. Moolhuysen.