Thanks for posting this Sir Nelson. Great interview! I'm currently working as a designer at another global Scandinavian company, and it was interesting to note the similarites between what Knudstorp was saying about the changes he was making to TLG corporate culture and business model, and the dialogue we are currently having at my own office about those same issues. That's especially true regarding the concept of 'open-source,' as a way to move forward into the future. I don't think LEGO is there yet, but it sounds like this year will be a pivotal one, and It'll be very interesting to see how these changes are reflected in product offerings, set design, and the LEGO group's marketing efforts.
On another note, it was also very interesting to hear Knudstorp's breakdown of the US market, ie. who 'LEGO families' are, and where they live (New England, the midwest around Chicago, parts of Texas, and Southern California). I compared that with our own Frappr Map
, and his comments seemed pretty accurate with the exception of the Pacific Northwest (this was a casual comparison, not an in-depth analysis).
Sort of wish they had moved the company to London, I'd send them my CV!