Classic-Castle.com


The source for all your LEGO Castle needs!

Monocle magazine interview - Jørgen Vig Knudstorp

Discussion of general LEGO topics

Monocle magazine interview - Jørgen Vig Knudstorp

Postby Sir Nelson » Fri Feb 23, 2007 3:59 am

Monocle Magazine has a great interview (video) on their website with the CEO of LEGO, Jørgen Vig Knudstorp.

View it here
Image
User avatar
Sir Nelson
Old Wizard
 
Posts: 844
Joined: Sun Jan 02, 2005 10:15 pm
Location: Former Lord's manor, now in the cave of an Old Wizard

Postby Ninja-Knight » Fri Feb 23, 2007 4:45 am

I watched it and found it a very interesting video.
Im also glad that they don't "rely" on licensed products, but rely on there own generated products.
User avatar
Ninja-Knight
Peasant
 
Posts: 55
Joined: Sun Feb 04, 2007 2:54 am
Location: California

Postby Traveler » Fri Feb 23, 2007 5:19 am

Thanks for posting this, Sir Nelson. It was definitely very interesting.

I must admit I'm a fan of Knudstorp, I think he's going to end up being very good for LEGO. The cuts he's made, though occasionally regrettable, are for the best and may end up saving the company that we all love. I think TLG may have spread itself too thin in the 90s and early 00s, and Knudstorp will hopefully make LEGO profitable again.

Some things he said that I found interesting include:

1) LEGO has reached it's maximum market.

I think he may be dead on with this one. There are only so many households that are going to buy LEGOs. They are a more expensive, better quality, higher end product than most other toys. They can't go on growing forever because LEGO is essentially a niche market. It's a big niche, but a niche all the same.

2) LEGO is privately owned and operated.

I'm glad LEGO didn't go public with the introduction of a CEO from outside the family. It's nice to see that this company is still ultimately held responsible for it's actions not by some board of investors and stockholders, but by the family that brought us these great toys and continues to have a big part of their future.
User avatar
Traveler
Reeve
 
Posts: 491
Joined: Sat Jul 29, 2006 5:42 pm

Postby JoshWedin » Fri Feb 23, 2007 5:21 am

That is an excellent interview. Mr. Knudstorp not only sounds extremely intelligent, but also sounds like a great guy. It seems that Lego is currently in good hands.

Josh
AFOL and his money are easily parted.

Image The Brothers Brick
User avatar
JoshWedin
Chevalier de Chèvre
Chevalier de Chèvre
 
Posts: 5642
Joined: Sun Nov 09, 2003 2:35 pm
Location: Pondering what you are pondering

Postby DARKspawn » Fri Feb 23, 2007 7:15 am

The future looks bright! I think there were alot of realistic comments made in that interview & it really lifts my spirits to think that the future is beginning to look profitable for my favorite company. His comments about Globalisation & the movement of the labour force to the East were very insightful too - I like this guy :)
User avatar
DARKspawn
Lord
 
Posts: 1628
Joined: Thu Sep 28, 2006 1:29 am
Location: Brisbane, Australia

Postby Spongey » Fri Feb 23, 2007 10:32 pm

Thanks for finding this Sir Nelson. It was very informative, and answered some important questions.
Image
User avatar
Spongey
Merchant
 
Posts: 1377
Joined: Sun Aug 13, 2006 4:39 pm
Location: Canada

Postby timber_wolf899 » Fri Feb 23, 2007 11:03 pm

More "cant survive if we dont build in asia."

hogwash
User avatar
timber_wolf899
Merchant
 
Posts: 1289
Joined: Mon Nov 17, 2003 1:07 pm

Postby JoshWedin » Sat Feb 24, 2007 12:02 am

timber_wolf899 wrote:More "cant survive if we dont build in asia."

hogwash


Umm...they don't build in Asia.

Josh
AFOL and his money are easily parted.

Image The Brothers Brick
User avatar
JoshWedin
Chevalier de Chèvre
Chevalier de Chèvre
 
Posts: 5642
Joined: Sun Nov 09, 2003 2:35 pm
Location: Pondering what you are pondering

Postby Traveler » Sat Feb 24, 2007 1:37 am

JoshWedin wrote:
timber_wolf899 wrote:More "cant survive if we dont build in asia."

hogwash


Umm...they don't build in Asia.

Josh


And I'm not sure it's hogwash for a lot of companies who say that.
User avatar
Traveler
Reeve
 
Posts: 491
Joined: Sat Jul 29, 2006 5:42 pm

Postby brody » Sat Feb 24, 2007 11:22 am

Thanks for posting this Sir Nelson. Great interview! I'm currently working as a designer at another global Scandinavian company, and it was interesting to note the similarites between what Knudstorp was saying about the changes he was making to TLG corporate culture and business model, and the dialogue we are currently having at my own office about those same issues. That's especially true regarding the concept of 'open-source,' as a way to move forward into the future. I don't think LEGO is there yet, but it sounds like this year will be a pivotal one, and It'll be very interesting to see how these changes are reflected in product offerings, set design, and the LEGO group's marketing efforts.

On another note, it was also very interesting to hear Knudstorp's breakdown of the US market, ie. who 'LEGO families' are, and where they live (New England, the midwest around Chicago, parts of Texas, and Southern California). I compared that with our own Frappr Map, and his comments seemed pretty accurate with the exception of the Pacific Northwest (this was a casual comparison, not an in-depth analysis).

Sort of wish they had moved the company to London, I'd send them my CV!

Cheers,
Brody
User avatar
brody
Laborer
 
Posts: 107
Joined: Sat Jun 03, 2006 12:06 am
Location: London, UK

Postby Matt BeDar » Sun Feb 25, 2007 2:24 am

I believe Knudstorp explained why the company would not be changing headquarters any time in the nearby future. One word, heritage
Dwarves shall conquer all!!!
Image
User avatar
Matt BeDar
Archer
 
Posts: 364
Joined: Fri Feb 02, 2007 8:21 pm
Location: Leading an army of skilled warriors into battle

Postby Prince Imdol » Sun Feb 25, 2007 11:04 pm

A good find Sir Nelson. I did like the video, but the name is a little cheezy. Mononicle. lol.


P.I
Thomas C.
"Sow a thought, reap an action;
Sow an action, reap a habit.
Sow a habit, reap a character.
Sow a character, reap a destiny"

"Don't let school interfere with your education."-Huckleberry Finn
User avatar
Prince Imdol
Master
 
Posts: 1762
Joined: Fri Oct 20, 2006 1:11 am
Location: Massachusetts

Postby architect » Sun Feb 25, 2007 11:17 pm

Prince Imdol wrote:A good find Sir Nelson. I did like the video, but the name is a little cheezy. Mononicle. lol.


P.I


A monocle is a single corrective lense for one eye: http://en.wikipedia.org/wiki/Monocle

The online magazine is likely using the term to show different "viewpoints" of current issues. http://www.monoclemagazine.com/concept/index.php

Ben
User avatar
architect
Baron von Ellermann
Baron von Ellermann
 
Posts: 4711
Joined: Mon Sep 08, 2003 5:10 pm
Location: Saint Louis, MO USA

Postby g2 » Tue Feb 27, 2007 11:36 pm

A very interesting interview indeed. I was glued to my computer monitor for the entire thing. Thanks for posting it.
User avatar
g2
Sir Postsalot
 
Posts: 1053
Joined: Thu Feb 17, 2005 10:20 pm
Location: Melbourne, Australia - Age 38

Postby kelderic » Wed Feb 28, 2007 4:41 am

I am watching it right now, and have noticed something. He constantly says things like "kids play with legos". I had thought that TLG didn't like beople to refer to Legos as Legos, but to call them bricks. Hehe, I like this guy.

Kelderic
Battling with college to try and prevent the dark age.
User avatar
kelderic
Knight Bannerett
 
Posts: 2583
Joined: Mon May 01, 2006 8:45 pm
Location: Indiana, USA


Return to General LEGO

Who is online

Users browsing this forum: medib, Tedward and 4 guests