I understand and generally agree with your statement but I also believe that the onus is on the company to produce enough of a product if they really want to make sure their target consumer isn't left out in the cold. I also think it's the AFOL that is putting so much emphasis on the spartan, I've been shopping for figs three times with kids around and what they were really looking for was surfers, vampires, witches and weightlifter. Of course what is popular is a often a regional thing but that's what the kids in my LEGO store and Wal-Mart were looking for. It totally blew me away to hear what they were looking for.Blueandwhite wrote:This is actually why a limit makes perfect sense. Given that LEGO is a children's toy, providing wealthy adults with the opportunity to buy an unlimited number of these figures helps ensure that the target demographic is yet again left out in the cold. The bar codes already make it nearly impossible for a young child to walk into a store and acquire a Spartan by blindly rummaging through the box. Purchase limits are likely in place to prevent adult collectors from ruining the experience for younger buyers.
The collectifigs are an interesting look into some of the workings of TLG. If they can produce and sell a single minifig with exclusive printing, new elements or elements not seen in production sets for an MSRP of $2 it makes me, and a lot of other AFOLs, think that I'd/they'd be willing to pay another $2+/-* per retail set to get a couple more minifigs.
*I'm imagining that of the $2 for a collectifig, 15%-20% of the cost is all the packaging, shipping and that black baseplate. Just a guess.