annie2200 wrote: Why promote segregation of fans?
Because fans like to be segregated? What's wrong with gender specific toys? I don't know if the world has lost its collective marbles, but boys & girls / men & women are different.
Also, think of this line as a gateway theme. I believe this line was designed to pull in those who are not currently fans of Lego. I wouldn't be surprised if this line was sold in the girls section and not the Lego section.
Here is a pic of the display at the local TRU: